Description and Work Aspects of Amazon Essay Example | Topics and Well Written Essays - 1500 words

Description and Work Aspects of Amazon - Essay Example Amazon.com is one of the pioneers of online shopping. Founded and operated by Jeff Bezos, this company began operations from Seattle but quickly spread to many different parts of the world including UK, Germany, Japan, Spain, Canada, Brazil, and China. This company now offers a wide range of products and has even started offering innovative services such as cloud computing (Amazon, 2013). Amazon.com works on a consumer-centric approach and it is on account of this approach that this company invests heavily in research and development and comes up with innovative products time and again. Despite the recession, Amazon.com has been able to enjoy a growth spurt of 14 percent (Stockport, 2010). Amazon was able to show a growth spurt even in a recession because of the leadership it has in the form of Jeff Bezos. He revolutionized the use of internet and the way consumers shop by introducing an online bookstore. Previously, consumers were skeptical of shopping through the internet as they feared being cheated. However, this perception was altered through revolutionary entrepreneurs such as Bezos. Now online websites are being increasingly preferred over brick and mortar shops; especially for goods such as music and books. Change is the only thing constant in the technology industry. Since Amazon is included within this industry, it faces the pressure of being obsolete. It has to continuously upgrade itself and come up with new products in order to retain its presence in the industry. Technology has also made it possible for improving the reach of the consumers. With the introduction of Android and other such phones, the online store is even more accessible to the average consumers. They can even purchase, sell or use the website on the go. The company has always focused on the needs of the consumers. Any strategy or move that the company made, it made for the good of the customers.